Trigger data has a whole host of advantages over other lead generations types:

 

  • From the source and integrity of the data (the credit bureaus), to the ability to select your exact FICO's, LTV's, mortgage amounts, your specialized geography, and more...Trigger Data is superior to all other types of leads available at any price.
  • Trigger data is delivered within 24 hours of a hard mortgage inquiry. This means another lender, mortgage company, or bank has pulled this persons credit for the purposes of obtaining mortgage credit.
  • These borrowers are "In-Market" right now. This is like having a crystal ball to tell you whenever someone who fits your exact desirable lending profile has applied for a mortgage.

For an in-depth overview follow this link: http://triggerdata.googlepages.com/home

 

Why is trigger data better than other types of leads or lists?

 

  • The source is reputable. This data comes from the major credit bureaus. This data is exactly what they have on file for each borrower and confirmed homeowner nationwide.
  • This is information provided by a borrowers "estimate". How many times have you asked a borrower "how's you credit - to which they say "pretty good"...Only to find out their credit is awful, they have no equity, and you can't work with them!
  • This info isn't obtained by offering them an incentive. This information is generating when someone has filled out a 1003 and mortgage credit is being pulled.
  • A lot of internet leads offer a free gift if they fill out the web form that generates the lead. The result...they were never interested in getting a mortgage loan in the first place
  • THEY ARE IN-MARKET FOR A LOAN RIGHT NOW. STOP GUESSING AND START CLOSING REAL BORROWERS WHO ARE LOOKING FOR A MORTGAGE RIGHT NOW!

NOBODY FILLS OUT A 1003 BECAUSE IT' S FUN - THEY DO IT BECAUSE THEY NEED A LOAN NOW!

 

The Comparison

 

50 "Exclusive" Internet Leads - (exclusive is in quotes becuase there is no such thing!)

 

50 Leads @ $65 = $3250 invested

2% conversion - 1 deal

Average Funding Revenue - $4,000

Net Profit - $750 returned

 

50 "Hot Transfer" Telemarketing Leads @$100 = $5,000 invested

2% conversion rate - 1 deal

Average Funding Revenue - $4,000

Net Profit - <negative $1,000> You LOST 1,000 BUCKS!

 

5000 Direct Mail Letters @ .65 = $3250 invested

Response Rate - .25% - 12.5 "responders"

1 Funded loan (I'm being generous)

Average Funding Revenue - $4,000

Net Profit - $750 returned

 

500 Trigger Leads@ $3.00 - $1,500 invested

2% conversion rate - 10 deals

Averaging Funding Revenue - $40,000 (10 deals @ $4,000 each.)

Net Profit - a whopping $38,500 returned

 

Trigger data has:

 

  • The lowest upfront start cost per campaign
  • The highest Net Profit
  • The highest return on investment (ROI)
  • The lowest amount of funds at risk
  • The highest number of people that are actually looking for a mortgage (they have already applied for one - 100% are interested!)

The most frequesntly asked question about trigger data is      "What's the conversion rate?"

 

The truth is ... it varies. I have a 16 year old son and an 83 year grandmother. If they both drive my car, the gas mileage is going to be dramatically different. Your mileage may vary too.

 

The same is true with results. Your results will depend on a number of things:

 

Here are just a few:

 

  • Your skill on the phone. After all, it's still a cold call.
  • Your ability to demonstrate that you have a better or more compelling offer.
  • Your company's competitiveness in the market ( Can you close a loan faster, have more favorable terms, or can do difficult loans, etc.)

There isn't a one size fits all answer to that question. Consider this though.

 

Our calculation above shows 10 closed loans per 500 leads - a 2% converion rate. Assume for a moment that your results are lower.

 

If we took the worst case scenario and you closed only 1 loan from 500 trigger leads ( it's ridiculously low but I'm making a point), trigger data would still have you in a position that you more than doubled your investment.

 

While no lead program can guarantee results, use your common sense. If you could talk to 500 strangers who applied for a mortgage in the last 24 hours, how many do you think you could close?

 

           Ready to move forward or need more info?

 

Email us : readytobuytriggers@trigger-data.com